Tuesday, April 5, 2011

Checked Out: TG-170's New LES Location




















Check out this lovely article by Laura Neilson for Thread/Ny!

TG-170 has been a mainstay on the Lower East Side since 1992, way before Ludlow Street and the rest of the neighborhood became chockablock with one fashion boutique after the next. And while rising rent costs and the area's changing landscape compelled owner Terri Gillis to relocate a few blocks down to a new retail location, the move was an altogther forward-thinking one, exemplifying TG-170's enduring character as a mainstay and Gillis' innovative response to the times.
We stopped by the new location at 77 Ludlow Street, a smaller, more modern-feeling space, which showcased the same brands as the store's previous incarnation—Sula, Mociun, Surface to Air, Mara Hoffman, and jewelry by Orly Genger—but a more-focused collection. Phina, who's been working with the store on-off since 1999 told us that there was a deliberate effort to bring prices down and make the offerings more accessible, as she pointed out the newly-arrived Mociun graphic-printed t-shirts currently retailing for $55.... 

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